VOR

MONETIZING "OVER THE TOP SERVICES" WITHOUT IMPOSING EXTRA CHARGES ON THE END USERS

WHAT ARE THE
OTTS?

“No legal definition”

An OTT provider can be defined as service provider offering ICT services, that neither operates a network nor leases network capacity from a network operator.
Instead, OTT providers rely on the global internet and access network speeds to reach the user;
OTTs present 3 general public policy issues: Regulatory imbalances, impact on economy & Security issues.

LEADING TO OTT

EVOLUTION AND GROWTH
Factors leading to the adoption of OTT services

OTTs infrastructure


OTTs utilize technologies that:

  • Use Internet Protocols packet-switched connections
  • Have traditionally been carried over the dedicated circuit-switched connections of the PSTN
Services provided under the OTT umbrella:
  • Typically related to media and communications
  • Generally free or lower in cost compared to traditional delivery methods.

Impact


What issues OTTs have created?

The rapid growth of OTT services and the Net neutrality have raised several national policy issues relating to regulatory imbalances & security concerns of OTT players providing communication services

  • The regulatory imbalances need examination at various levels by different agencies of Government.
  • Issues related to security, public safety, and privacy of the consumer require attention.
  • Network discrimination and lack of traffic management practices.
  • OTT Bypass and loss of revenues for Mobile Operators and Regulators.

Squeezing Revenues

Regulatory Imbalances

MONETIZE THE SERVICE DIRECTLY FROM THE OTTs


Voice Call OTT Regulation (VOR) concept is based on levying a “usage charge” directly from the voice OTT providers. This extra charge will be per mobile user and OTT app

Our proposal is to apply an original and balanced formula that consists of:

  • Install devices at border access points of fiber optic cables and at telecom operator core network level.
  • Analyze and filter internet traffic to identify OTT call flows (WHATSAPP, VIBER, SKYPE, etc.)
  • Share revenues from OTT subscriptions between the different entities (local operators, regulator, inmobiles)

SOLUTION COMPONENET


THE TYPES OF OTT

SOLUTION KEY BENEFITS

Increase TSPs’ ARPU by being compensated for using their network.

Prevents all OTTs from providing call or communication functions to their users who did not pay the service charge.

Protects consumer’s interest against all fraudulent OTTs who don’t deliver an effective service.

Enhances Network performance and improves the telecommunications service quality.

Due to the filtration capability of OTT providers and services, it offers network security for OTT use.

Optimizes national security and maintains a registry of all OTTs offering voice and communication services to their customers.

REGULATORY RESPONSES


BLOCKING STRATEGY

  • Many countries such as UAE,KSA, Jordan, and Egypt have decided to block the VoIP Apps on a statewide level for security reasons
  • Charging subscribers on OTT use through service fee or premium data charging

ATTACK STRATEGY

  • Some operators in Africa have created a content platform to reduce usage of OTT content and increase brand perception

COOPERATE STRATEGY

  • Partnership between OTT messaging player WhatsApp and the operator
  • Exclusive WhatsApp-branded mobile data plan compensate SMS revenue loss and increase brand perception

Faqs

What are OTTs?
  • They have No legal definition
  • Can be defined as Applications and services which are accessible over the Internet and ride on operators' networks offering internet access services.
  • An OTT provider can be defined as:
    • a service provider offering ICT services
    • but neither operates a network
    • nor leases network capacity from a network operator.
  • Instead, OTT providers rely on the following:
    • the global internet and access network speed to reach the user;
    • hence going "over-the-top" of a telecom service provider's (TSP's) network
  • Three types of OTTs: communications, Video content, and Application ecosystem.
  • OTTs offer two broad categories of services: communications* & non-communications
  • OTTs present three general public policy issues: Regulatory imbalances, impact on economy & Security issues.
The rapid growth of OTT services and the Net neutrality have raised several national policy issues relating to regulatory imbalances & security concerns of OTT players providing communication services
  • The regulatory imbalances need examination at various levels by different agencies of Government.
  • Issues related to security, public safety, and privacy of the consumer require attention.
  • Network discrimination and lack of traffic management practices.
  • OTT Bypass and loss of revenues for Mobile Operators and Regulators.
  • India
    • Voice calling rates are low, and mobile penetration is low at 20%; QoS of OTT services is lower
    • Suitable regulatory framework is being discussed to define the basis for the classification of OTT players
  • America
    • Regulates VOIP (portability, calling records, universal service)
    • Internet reclassified as a telecommunications service (FCC has the powers to regulate OTT players)

Solid Colors

Gradient Colors